When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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In the digital age, communication can seem rather impersonal. We don’t talk with our friends, we text them. We email our clients. We share triumphs and tragedies via social media. It’s probably not that far-fetched to say most twenty-somethings have never hand-written a letter (unless Mom made them do so as a child, in order […]
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You’re shopping in your favorite natural foods store when a smiling woman asks if you’d like a free sample of a new hand cream made with organic ingredients. When you accept, she launches into a gentle product pitch while handing over the tube. Promotions are a classic consumer-marketing tactic. Designed to target individual customers, they […]
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