Because we live in a visual world with nanosecond attention spans, the words on your sign are as important as the colors you choose and the type of signage (banner, yard sign, sandwich board, etc.) you select. The following are a handful of brainstorm-like questions to help you achieve marketing brilliance: The five types of […]
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An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts. For the most part, once a customer is “won” the sales team ignores them. Existing customers are relegated to customer support and rarely heard […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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Texting is taking over the world. A popular ad campaign shows a phone and a highway, with the caption, “Park it while you drive.” And a yard sign in front of a police department proclaims in no uncertain language: Text it. Type it. Talk it. Ticket! It’s probably only a matter of time until street […]
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There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly squabble: “Razzles is a gum! No, Razzles is a candy!” (Saturday Night Live once did a hilarious send-up of this […]
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Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the Future, according to a list curated by Fast Company magazine. But social media creatives match them, with heartfelt Twitter profiles such as […]
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Cleaning. Few of us like to do it, yet we seem more willing to spiff up our house for others than for ourselves. Housekeeper due to arrive? Quick, toss those dirty clothes in the hamper! In-laws invited for dinner? Polish the silver and run the vacuum! So your selling your home? Pull out all the […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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Sticky is great for candy — as long as the candy is in someone’s mouth and not on the sofa. New wheels may give us sticker shock. And nobody likes getting into sticky situations. But we’re sure you’ll love Super Cheap Signs’ stickers, which are a fun way to create marketing messages that stick — […]
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When it comes to signage most of us tend to think about the type of sign we need (yard sign, directional sign, car magnet etc.), the wording, the design, and of course, where we’ll place the sign. But how often do we pay close attention to the colors we use, other than making sure what […]
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