The winter weather is abating at last, and that means homeowners’ minds will turn to: fixin’ up the house! It seems to be something in the air: as soon as the leaves begin to bud and spring beckons, people are ripe for remodeling. Which means it’s the season for home services: contractors, roofers, house painters, […]
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When it comes to signage most of us tend to think about the type of sign we need (yard sign, directional sign, car magnet etc.), the wording, the design, and of course, where we’ll place the sign. But how often do we pay close attention to the colors we use, other than making sure what […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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While the name Dave Carroll may not ring a bell, it’s likely you’ve seen, or at least heard of, his YouTube sensation, United Breaks Guitars, a humorous rendition of what transpired with United Airlines after they damaged his Taylor guitar in checked luggage. Carroll made a conscious decision to turn a frustrating experience into a […]
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In the digital age, communication can seem rather impersonal. We don’t talk with our friends, we text them. We email our clients. We share triumphs and tragedies via social media. It’s probably not that far-fetched to say most twenty-somethings have never hand-written a letter (unless Mom made them do so as a child, in order […]
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“The ultimate driving machine.” “I can’t believe I ate the whole thing.” “Reach out, reach out and touch someone.” “It’s everywhere you want to be.” “The quicker picker-upper.” “Melts in your mouth, not in your hand.” Can you name the product behind each of these famous slogans? Chances are, these memorable mottos are as embedded […]
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The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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Because too many people are accustomed to the idea that going to work means checking your “real self” at the door, many small businesses have been striving in recent years to make work more fun. This is a little like saying, relax and enjoy the dental visit. (Unless you happen to be a dentist, in […]
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Another emotion-laden election has ended, and regardless of whether you’re elated because your candidate won or frustrated because it’s “back to the drawing board,” there is one area in which both parties might be stumped, even if they gave great stump speeches: the post-campaign used signage conundrum. Fret not. Just as Super Cheap Signs has […]
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It feels like summer, which means it’s time for all those wonderful special events! With the season finally upon us, one can only think “Wow there is so much going on!” There’s Memorial Day, July 4th, and any number of picnics and trips to the beach. With so much planning, the last thing you would […]
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