Texting is taking over the world. A popular ad campaign shows a phone and a highway, with the caption, “Park it while you drive.” And a yard sign in front of a police department proclaims in no uncertain language: Text it. Type it. Talk it. Ticket! It’s probably only a matter of time until street […]
-
-
It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
+ READ FULL POST
-
According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly, working online is at least as time and labor intensive as having a storefront business. Perhaps social media managers should take a leaf from signage specialists. […]
+ READ FULL POST
-
While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
+ READ FULL POST
-
Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the Future, according to a list curated by Fast Company magazine. But social media creatives match them, with heartfelt Twitter profiles such as […]
+ READ FULL POST
-
Cleaning. Few of us like to do it, yet we seem more willing to spiff up our house for others than for ourselves. Housekeeper due to arrive? Quick, toss those dirty clothes in the hamper! In-laws invited for dinner? Polish the silver and run the vacuum! So your selling your home? Pull out all the […]
+ READ FULL POST
-
Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]
+ READ FULL POST
-
Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
+ READ FULL POST
-
The winter weather is abating at last, and that means homeowners’ minds will turn to: fixin’ up the house! It seems to be something in the air: as soon as the leaves begin to bud and spring beckons, people are ripe for remodeling. Which means it’s the season for home services: contractors, roofers, house painters, […]
+ READ FULL POST
-
When it comes to signage most of us tend to think about the type of sign we need (yard sign, directional sign, car magnet etc.), the wording, the design, and of course, where we’ll place the sign. But how often do we pay close attention to the colors we use, other than making sure what […]
+ READ FULL POST