When you’re running a local business, it can be a challenge to stay ahead of the crowd. In the digital age, a two-pronged approach is necessary – companies need to invest in both traditional marketing and the latest online strategies. Potential customers in your local area need to be aware that your business exists and […]
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Screen vs. Digital For anyone who’s been working in the print industry for some time, it would be easy for them to tell the difference between a screen-printed sign and a digitally printed one. If you’re new to the industry or if you just want a better understanding of what these differences are, then you’ve […]
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As the political campaigning season has come to an end, it seems the use for big campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs […]
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Is your business constitutionally capable of great signage? That’s a bit of wordplay, just like this engaging series of license plates. 51 license plates — one from each state plus the District of Columbia — spell out the Constitution’s preamble in “licensese”. While we don’t know whether any enterprising business owner has ever used our […]
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If you’re over 35, chances are you remember the Talking Heads, or at least some of their lyrics that became pop culture catchphrases, such as, “This ain’t no party, this ain’t no disco…” Well, in the twenty-teens, everything old is new again. Our Custom Big Head Cutouts don’t sing, but they’re definitely the life of […]
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Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is! Foam is […]
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Remember the old Starkist Tuna commercial with Charlie the Tuna? Charlie was always showing off his “good taste,” only to be told, “Charlie, Starkist doesn’t want tuna with good taste. Starkist wants tuna that taste good!” Well, at Super Cheap Signs, the opposite is true: we DO want signage with good taste (and if you’re […]
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If the Beatles had released “She Loves You” as an infomercial, it would have been a hit in the business world. Why? Because, according to researchers at the Massachusetts Institute of technology, “yeah” is the most persuasive word in meetings. (As an aside, John Lennon once described how he met Yoko Ono: Her conceptual art […]
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Because we live in a visual world with nanosecond attention spans, the words on your sign are as important as the colors you choose and the type of signage (banner, yard sign, sandwich board, etc.) you select. The following are a handful of brainstorm-like questions to help you achieve marketing brilliance: The five types of […]
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An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts. For the most part, once a customer is “won” the sales team ignores them. Existing customers are relegated to customer support and rarely heard […]
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