Yard signs have stood the test of time and have been most popular to 3 local markets; good old fashion garage sales, political campaigns, and real estate. There are other markets to appeal to such as small businesses or contractors, but the ones mentioned before are the three main contenders. So, what does it take […]
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As the political campaigning season has come to an end, it seems the use for big campaign signs has dwindled down. Or has it? There are still other opportunities out there that we can grab by the horns and take full advantage of. We’re going to elaborate on those options and explain how big campaign signs […]
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Is your business constitutionally capable of great signage? That’s a bit of wordplay, just like this engaging series of license plates. 51 license plates — one from each state plus the District of Columbia — spell out the Constitution’s preamble in “licensese”. While we don’t know whether any enterprising business owner has ever used our […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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Sticky is great for candy — as long as the candy is in someone’s mouth and not on the sofa. New wheels may give us sticker shock. And nobody likes getting into sticky situations. But we’re sure you’ll love Super Cheap Signs’ stickers, which are a fun way to create marketing messages that stick — […]
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This Week Only! Super Widgets $9.99! Mention This Ad for Free Gift! Does the above headline grab your attention? It should: it follows the trio of protocols for successful selling: Make it urgent — hence, time-limited; Make it a great deal; Make sure your customers know about it. Urgency. Some large chains hold a different […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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In the digital age, communication can seem rather impersonal. We don’t talk with our friends, we text them. We email our clients. We share triumphs and tragedies via social media. It’s probably not that far-fetched to say most twenty-somethings have never hand-written a letter (unless Mom made them do so as a child, in order […]
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The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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Because too many people are accustomed to the idea that going to work means checking your “real self” at the door, many small businesses have been striving in recent years to make work more fun. This is a little like saying, relax and enjoy the dental visit. (Unless you happen to be a dentist, in […]
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