Is your business constitutionally capable of great signage? That’s a bit of wordplay, just like this engaging series of license plates. 51 license plates — one from each state plus the District of Columbia — spell out the Constitution’s preamble in “licensese”. While we don’t know whether any enterprising business owner has ever used our […]
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It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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Branding your business requires a bit more finesse than branding cattle. It’s important to fine-tune your brand for distinctiveness. The unique characteristics that comprise the brand known as Y-O-U can be summarized as follows: 1) Define what separates you from the herd: Value? Experience? Market insight? Superior service? A reputation for reliability This is what […]
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