Signage is such a ubiquitous part of our lives that we generally take it for granted: from road signs to street signs to billboards, yard signs to spinner signs to commercial real estate signs, we’re inundated daily. And of course we constantly see warning signs, online and in print, for every imaginable health condition. But […]
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It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly squabble: “Razzles is a gum! No, Razzles is a candy!” (Saturday Night Live once did a hilarious send-up of this […]
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Were you a Cinderella and Snow White kind of kid? Or an adventure-loving child who preferred the evil queen or wicked stepmother because they were so (predictably) scary? Human beings are natural storytellers — and what we value affects the “signs” we carry. This intriguing infographic from Zenzi.com shows how our values predict the stories […]
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Sticky is great for candy — as long as the candy is in someone’s mouth and not on the sofa. New wheels may give us sticker shock. And nobody likes getting into sticky situations. But we’re sure you’ll love Super Cheap Signs’ stickers, which are a fun way to create marketing messages that stick — […]
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This Week Only! Super Widgets $9.99! Mention This Ad for Free Gift! Does the above headline grab your attention? It should: it follows the trio of protocols for successful selling: Make it urgent — hence, time-limited; Make it a great deal; Make sure your customers know about it. Urgency. Some large chains hold a different […]
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You’re shopping in your favorite natural foods store when a smiling woman asks if you’d like a free sample of a new hand cream made with organic ingredients. When you accept, she launches into a gentle product pitch while handing over the tube. Promotions are a classic consumer-marketing tactic. Designed to target individual customers, they […]
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