Look! Up on those stakes! It’s a surfboard! It’s a blackboard! It’s super signage! Yes, it’s super signage, able to deliver exactly what you need faster and cheaper than your local sign shop! Super Cheap Signs ships to all fifty states as well as Canada: over 10,000 yard signs, banners, and vehicle magnets every week. […]
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Is your business constitutionally capable of great signage? That’s a bit of wordplay, just like this engaging series of license plates. 51 license plates — one from each state plus the District of Columbia — spell out the Constitution’s preamble in “licensese”. While we don’t know whether any enterprising business owner has ever used our […]
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In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have transcontinental relationships, when our food is shipped fresh and bright to grocery store shelves from another country, does GPS makes sense […]
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Because we live in a visual world with nanosecond attention spans, the words on your sign are as important as the colors you choose and the type of signage (banner, yard sign, sandwich board, etc.) you select. The following are a handful of brainstorm-like questions to help you achieve marketing brilliance: The five types of […]
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An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts. For the most part, once a customer is “won” the sales team ignores them. Existing customers are relegated to customer support and rarely heard […]
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In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton Glaser, famous for the I♥NY logo and the poster of Bob Dylan in profile, his hair a psychedelic swirl. Celebrated as the greatest living […]
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It probably isn’t news to you that meaning makes money: the more you mean to your customers, the more they’ll spend with your business. But how can a small business owner become like Google or Microsoft? Perhaps surprisingly, deep pockets aren’t as crucial as deep personal involvement. A survey of more than 100,000 consumers worldwide […]
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According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly, working online is at least as time and labor intensive as having a storefront business. Perhaps social media managers should take a leaf from signage specialists. […]
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While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace, much to most employees’ chagrin. A survey of 600 North American workers by Right Management found that thanks to technology, weekends are no longer off limits to […]
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Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the Future, according to a list curated by Fast Company magazine. But social media creatives match them, with heartfelt Twitter profiles such as […]
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