According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly, working online is at least as time and labor intensive as having a storefront business.

Perhaps social media managers should take a leaf from signage specialists. Whether you’re a retail store or a real estate agent, you need to insure that your signage spells service to your customers.

Clear, slick and most importantly, informative! Sell your services without overloading your signage!

Clear, slick and most importantly, informative! Sell your services without overloading your signage!

For instance, if you’re ramping up for summer home sales, your real estate signage might include yard signs indicating homes for sale by agent, coupled with flyer boxes containing all the pertinent information interested parties will need to assess whether the property is a fit for them. Or you might prefer to attach a weather resistant, recyclable InfoPak to your signs — each one holds up to 200 8.5×11″ brochures. It’s almost like being right there, talking with your prospects!

Another key real estate solution is the Spinner sign. On weekends, when most home shoppers turn out in search of their new abode, Spinner signs strategically placed at intersections will make it easier for people to locate the properties you’re showing. And if you have a large piece of real estate to lease (perhaps a commercial property), consider complementing your efforts with a super-sized Directional Sign that can’t be missed! Proofing, design and logo re-creation are all included, of course.

For a retail establishment, a mesh banner may be just the ticket for summer: outdoor-compatible, colorful, and eye-catching on the ball field or at the park across the street, letting potential customers know the product or service they need is very close by.

Sandwich boards are another super way to divert foot traffic from the sidewalk into your storefront, especially if you create a compelling visual and welcome message, such as “Come in for a free sample!”

So while strong online customer service is certainly critical as web-based business continues to grow, you can provide the same level of exceptional service, right here in the third dimension.