“The ultimate driving machine.” “I can’t believe I ate the whole thing.” “Reach out, reach out and touch someone.” “It’s everywhere you want to be.” “The quicker picker-upper.” “Melts in your mouth, not in your hand.”

Can you name the product behind each of these famous slogans? Chances are, these memorable mottos are as embedded in your brain as the names of family members.

Here are some of the best ways to brand your business so customers will beat a path to your door:

  • Don’t be shy. Ever gone to a cocktail party and wondered how to break the ice? It can feel fairly formidable. By the same token, how will prospects be drawn to your business? Erect a business yard sign. Durable, long-lasting, corrugated plastic yard signs are like a party hostess, introducing people to your small business. Portable and practical, yard signs can tell people what your product or service will do for them, in a few clear words, and replace those bashful feelings with sales.

    Keep it simple. Give your customer all the information they need to make a decision and be playful with it!

    Keep it simple. Give your customer all the information they need to make a decision and be playful with it!

  • Keep their memory sharp. Your customer has a gazillion items on his mind. Printer cartridges may not be top of the list. But then he’s en route to the post office and passes your car, emblazoned with a vehicle magnet touting your product and location. Bingo! Guess where he’s headed next?
  • Put the right spin on it. Your existing customers are like an extended family — and they’re much easier to sell to than prospects. In fact, you’ll spend about 20 percent as much selling to a “family member” as you will to a new customer. And they’ll buy more, too. So treat both existing and new customers like family, by welcoming them to your small business with a spinner sign. By dressing your “human directional advertising” in a clever costume related to your business, you’ll create a feeling of friendliness that predisposes people to buy.

As an integral part of your marketing strategy, signage plays a pivotal role in raising awareness of who you are. And that generates sales.

Oh, the companies behind those famous slogans? BMW, Alka-Seltzer, AT&T, VISA, Bounty, M&Ms.