It’s that time of year again: homeowners are sprucing up houses for sale, and real estate professionals are preparing to order the signage they need to dominate their market.

Do you know the best ways to showcase the properties you have available? Here are a handful of do’s and don’t’s to help you create a “real” good real estate sign season:


  • Your research. What’s unique about each neighborhood? Are there good schools within walking distance, or with school bus service? How about a grocery store that sells organic produce? The more you can tell, the easier the sell.
  • Make your staging strategic. Choose a focal point in each room, but minimize clutter so your prospective buyer can visualize their own furniture and accessories adorning the walls and floor.
  • Include the entire family in your open house. By all means, serve refreshments, and have some toys and books available for any children who may accompany their parents. After all, if the kids feel right at home, it might cinch the deal for the adult buyers.
  • Build relationships. A house is the biggest financial investment most people will ever make. It may take some time to find the right property. The more effort you put into getting to know each client, the better you’ll be able to serve them.


  • Overdo scent. A growing number of people are scent-sensitive. Instead of artificial fragrances, which can cause allergic reactions, choose an understated floral arrangement that ideally has no or low scent.
  • Make it difficult for prospective buyers to view the home. People who work full time will probably need to look at homes on the weekend or in the evenings. The more flexible you are, the easier you make it for someone to view — and bid on — your property.