Sticky is great for candy — as long as the candy is in someone’s mouth and not on the sofa. New wheels may give us sticker shock. And nobody likes getting into sticky situations. But we’re sure you’ll love Super Cheap Signs’ stickers, which are a fun way to create marketing messages that stick — […]
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When it comes to signage most of us tend to think about the type of sign we need (yard sign, directional sign, car magnet etc.), the wording, the design, and of course, where we’ll place the sign. But how often do we pay close attention to the colors we use, other than making sure what […]
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This Week Only! Super Widgets $9.99! Mention This Ad for Free Gift! Does the above headline grab your attention? It should: it follows the trio of protocols for successful selling: Make it urgent — hence, time-limited; Make it a great deal; Make sure your customers know about it. Urgency. Some large chains hold a different […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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While the name Dave Carroll may not ring a bell, it’s likely you’ve seen, or at least heard of, his YouTube sensation, United Breaks Guitars, a humorous rendition of what transpired with United Airlines after they damaged his Taylor guitar in checked luggage. Carroll made a conscious decision to turn a frustrating experience into a […]
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In the digital age, communication can seem rather impersonal. We don’t talk with our friends, we text them. We email our clients. We share triumphs and tragedies via social media. It’s probably not that far-fetched to say most twenty-somethings have never hand-written a letter (unless Mom made them do so as a child, in order […]
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“The ultimate driving machine.” “I can’t believe I ate the whole thing.” “Reach out, reach out and touch someone.” “It’s everywhere you want to be.” “The quicker picker-upper.” “Melts in your mouth, not in your hand.” Can you name the product behind each of these famous slogans? Chances are, these memorable mottos are as embedded […]
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The stunning success of the California “Got Milk?” campaign is legendary, and the powerful slogan is now part of the American lexicon. While this kind of advertising accomplishment is exceptional, it’s not the exception; any brand can apply the same principles used to develop, launch and maintain a landmark campaign — or build name recognition […]
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Because too many people are accustomed to the idea that going to work means checking your “real self” at the door, many small businesses have been striving in recent years to make work more fun. This is a little like saying, relax and enjoy the dental visit. (Unless you happen to be a dentist, in […]
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The word’s been on the street for a while: something monumental is supposed to happen at the end of the year, possibly on Winter Solstice. The good news is the world hasn’t come to an abrupt end yet; Which means it’s time to start getting ready for 2013, if you haven’t already. Here are […]
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