You’ve heard the maxim is, “It’s not what you know, it’s who you know.” Taking it a step further, we might say, it’s not who you know, it’s how you connect. People like to do business with people they like. To create this kind of relationship — not just with customers but with staff, vendors, […]
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Cleaning. Few of us like to do it, yet we seem more willing to spiff up our house for others than for ourselves. Housekeeper due to arrive? Quick, toss those dirty clothes in the hamper! In-laws invited for dinner? Polish the silver and run the vacuum! So your selling your home? Pull out all the […]
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Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can range from basic yard signs to big directionals to super creative car magnets. The key isn’t just the signage […]
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Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Whether your business is just starting out, or changing its name to signal a new business direction, merger, or other shift, there are some basic […]
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The winter weather is abating at last, and that means homeowners’ minds will turn to: fixin’ up the house! It seems to be something in the air: as soon as the leaves begin to bud and spring beckons, people are ripe for remodeling. Which means it’s the season for home services: contractors, roofers, house painters, […]
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Sticky is great for candy — as long as the candy is in someone’s mouth and not on the sofa. New wheels may give us sticker shock. And nobody likes getting into sticky situations. But we’re sure you’ll love Super Cheap Signs’ stickers, which are a fun way to create marketing messages that stick — […]
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When it comes to signage most of us tend to think about the type of sign we need (yard sign, directional sign, car magnet etc.), the wording, the design, and of course, where we’ll place the sign. But how often do we pay close attention to the colors we use, other than making sure what […]
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This Week Only! Super Widgets $9.99! Mention This Ad for Free Gift! Does the above headline grab your attention? It should: it follows the trio of protocols for successful selling: Make it urgent — hence, time-limited; Make it a great deal; Make sure your customers know about it. Urgency. Some large chains hold a different […]
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When it comes to real estate success, it’s not what you say so much as how and where you say it that makes the difference. Try these tips to create real estate signs that will have competitors asking for your secret: Assess your audience. While some crossover artists are able to bridge diverse worlds (think […]
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While the name Dave Carroll may not ring a bell, it’s likely you’ve seen, or at least heard of, his YouTube sensation, United Breaks Guitars, a humorous rendition of what transpired with United Airlines after they damaged his Taylor guitar in checked luggage. Carroll made a conscious decision to turn a frustrating experience into a […]
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