The same caveat might be applied to your political race. What matters most is what you say — and whether you catch the attention of your constituency.

Here are some strategies to help you create and manage a successful political campaign:

• Political Yard Signs. Yard signs are one of the most cost-effective ways to get your message across. Super Cheap Signs offers a wide selection of political yard signs and bandit signs constructed of the highest quality 4mm corrugated plastic, imprinted with long lasting UV ink for sharp, eye-catching slogans. Best of all, we’ve had the lowest prices and fastest turnaround for more than 20 years, which means even if you enter the race late, your signage will be ready for lawns and sidewalks in record time!
• Large Campaigns Signs. Winners think big to win big. Our large format political signs command attention and provide a sizable advantage at a cost-effective price. Included gratis: full-color, photos, proofing, design and logo re-creation. Such a deal! And we’re not even running for office.
• Door Hangers. Knock-Knock. Who’s there? Candi. Candi who? Candidate for (fill in the blank with the office you’re running for). Door hangers are an affordable, fun way to target voters in a well-defined geographic area.
• Bumper Stickers. With all the time we spend sitting in traffic or parked in lots or on the street, a political bumper sticker is another economical way to promote your campaign and let voters know what cause you champion (e.g., “Smith for Supervisor” with a peace sign or the triple triangle that means “recycle” gets your message across instantly)

So whether your personal style gravitates more to hare or to tortoise, use all the political campaign resources at your disposal to ensure that your name and platform reaches the voters. Because champions rarely nap in the middle of the race.

Which is good news for contractors, who can help repair storm damage.

If you have a roofing, painting, or handyman business, we suggest you take the signs of the times to heart, and put up a few signs of your own:

Landscaping vehicle magnet

• Magnetic marketing. One of the best ways for a fairly mobile business such as roofers or painters to effortlessly promote their services is via vehicle magnets. Specially coated with a magnetic matte material, these custom vehicle magnets protect the vehicle’s finish while transforming your truck, van or car into a rolling billboard. Super Cheap Signs vehicle magnets will adhere to any steel surface (but not fiberglass or aluminum.)
• Professional license. You may want to complement your vehicle magnet with a custom license plate that leaves no doubt as to the business you’re in. If your plate reads, “Mr Fixit,” it’s pretty obvious you’re the handyperson to call! Green contractors will be pleased to know our full color custom plates are printed with eco-solv inks, which are nearly as durable as trees.
• Built to last. Once you’re on the job, a sturdy construction sign lets passersby know what you do, so they can also schedule your services. Our MDO (Medium Density Overlay) signs are made of pressure-treated plywood specifically engineered for use in outdoor locations.
• Shout it from the rooftops. A reinforced vinyl banner will last for years, through all kinds of weather. Use it in your storefront, at community business events, and on the job.

Storm season may not be much fun for the folks whose homes or businesses are adversely affected, but it can be a boon for you as a contractor. So when stormy weather hits, you won’t be singin’ the blues.

What all these celebrations mean for you is a lot of potential business. It’s easy to customize your marketing to tie in with any or all of the May opportunities. For example:

• “Best Mom in the World” Banners. Have you seen the new video ad for the “best job,” which is a paean to the mothers of Olympic athletes? It went viral almost immediately when it was released, garnering over a million views in little more than a week. We all appreciate our moms, though we don’t always remember to tell them so. You can rectify this oversight with a vinyl banner acknowledging the greatest mom ever (which every customer will think is their own!), a special offer, and an eye-catching in-store display. It’s a 10-point win.

• Memorial Day Sandwich Boards. While you don’t want your customers to actually eat the sandwich boards, if you make them appealing enough, they’ll definitely bite! And walk into your business to see what Memorial Day deals you’re offering.

• “I (Heart) Grandpa” Stickers. Does your business appeal to older adults, or to children? Think about creating some “I (heart) Grandma” (or Grandpa) stickers, which you can give out to kids and affix to your regular signage to pay homage to Older Americans Month, celebrated in May for nearly half a century. It’s also a great opportunity to tie into themes such as “durability” and “built to last” with your product or service.

With this May marketing magic underway, you’re set to enjoy a sizzling summer of sales success!

Promotions are a classic consumer-marketing tactic. Designed to target individual customers, they stimulate buyer interest and prompt immediate sales.

There are as many ways to customize a marketing strategy for a small business as there are types of businesses.  For storefront businesses that depend on foot traffic, eye-catching window displays and exterior signage are essential. Consider using:

• vinyl banners (long-lasting and reusable)
• sidewalk sandwich boards
• yard signs

You might also consider direct marketing methods, such as:

• telemarketing
• direct mail letters
• catalogs

Direct marketing may be a good addition to your marketing mix if you:

• Have an extensive, up-to-date mailing list of your target market
• Sell direct to consumers through the mail, phone and Internet
• Sell a high-end product that requires a more personal, detailed approach than advertising allows
• Depend on regular renewals to build sales, such as subscriptions.

Of course, these days many businesses do the lion’s share of their marketing via the Web. Even if you have a storefront as well as an online presence, you’ll want to consider using:

• email blasts
• an e-newsletter
• a blog
• social media (LinkedIn, Facebook, Twitter, etc.)

What’s the optimum marketing strategy for your small business? Only you and your advisers know that. The best course of action is to select a few key elements from both online and offline marketing, and test them for at least six months, tweaking as needed. Discover what builds business best for you, and hone your marketing plan accordingly.

However, as taxing as taxes may be for the average citizen, this time of year signals a bonanza for tax preparers. All you need to do is put up a yard sign advertising your number crunching chops, and watch it “account” for the influx of numerically challenged clients to your business.

Tackling Taxes with Super Cheap Signs

What’s more, lawn signs won’t tax your budget: they’re affordable as well as durable, made of corrugated plastic that’s lightweight yet strong, and performs admirably under adverse weather conditions such as surprise spring soakers. Super Cheap Signs 4mm corrugated plastic lawn signs look great even after many years of use.

Of course, these days signage has a new spin: with spinner signs, it’s become a bit of a creativity contest. You might consider hiring a student (or selecting an employee, if your business is large enough) to dress as Uncle Sam and dance about near the office door, twirling a spinner sign. This “human directional advertising” is eye-catching, especially when people are driving by or sitting at a stop sign or traffic light. Splash your business name and phone number across the spinner sign in bright colors. Or, simply put the word, “Taxes!” and an arrow pointing to your door on the sign. What could be easier?

Just think: if spinner signs had been around when Einstein was, he might have said, “With the tax assistance available today, you’ll grasp the income tax at the speed of light.”

Unless, of course, their parents are planning to move this spring.

There’s something beguiling about real estate signs when you’re hunting for a home rental. A bandit sign that advertises, “Rent Today/No Deposit Required!” with a phone number will have prospective tenants calling so fast, real estate professionals can feel as if they’re taking advantage of that spring getaway — in a manner of speaking, that is.

Rent-to-Own yard signs have similar buyer appeal. The idea that you can “try out” a home before making a long-term commitment is a little like dating your new house: you get to know one another’s quirks, what can and can’t be changed, and decide if you can live with the complete package.

So let the teens enjoy the beach and each other, while your real estate customers cozy up to the home rentals of their dreams. Real estate signs of the times mean a savvy real estate professional can still make out like a bandit on spring break.

In the workplace, everyone from the CEO on down would do well to take Carnegie’s message to heart. No business can survive — or thrive — for long, if it ignores its key component: customers.

Following are four simple steps you can implement to ensure that your customers know they’re needed, feel well cared for, and are delighted to be associated with your business:

1. Take a tip from Hallmark. The greeting card giant’s motto is, “When you care enough to send the very best.” Treat your staff as the treasured resource they are: greet them with pleasure each morning, address them with respect, listen to their ideas and requests. They’re your customer’s first point of contact, and they’ll model your behavior when dealing with the public.
2. Get personal. Do you know your customers as individuals? Do you recognize the regulars on sight, and call them by name? Such seemingly mundane actions make a huge impact. Consider: it’s one thing to receive a birthday card from Aunt Betty; quite a thrill to get one from the boutique where you shop, signed by the entire staff. Or a handwritten note included in a package you ordered.
3. Acknowledge them. In the same vein, you can trumpet your customer support via a bandit sign that reads, “Super summer sale honors the world’s best customers!” Or place this information on a yard sign: “You’re the reason we’re #1!” You might even create a vinyl banner for milestone events, such as a customer’s 10th year with your business. Will this kind of appreciation help boost sales? You bet!
4. Do your best to say yes. Whenever possible, take a leaf from retailer Marshall Field, who said, “Give the lady what she wants.” As long as it’s legal, accommodate special requests whenever possible.

Car Magnets
These car magnets are a great way to advertise while you are working on a home. If you are doing lawn work people can drive by and see the great work your doing and get your information easily off the side of your work truck. Because they are magnetic car signs it is easy to remove from your vehicle if you need to make changes.

Door Hangers
These door hangers are a great way to inform entire neighborhoods that your company does lawn work in the area. On these door hangers there are plenty of room to put all the information your customer would need. Also a great way to ensure that you will get a call from new customers is to advertise that first time customers will get a 5% discount. After doing a great job of taking care of them they are sure to recommend you to a friend.

All these options are great and inexpensive. With custom designs and creations for both of these products you can easily make sure your stand out from your competitors. It will also be helping your company stay in line with your advertising budget. Advertising while you work, works every time.

Good:

• Blue and yellow on white material
• Red and blue ink together
• One single ink color on white material
• Good Primary Ink colors: Navy Blue, Blue, Forest Green, Green, Burn Orange, Orange, Red, Maroon, Purple, Brown, Black
• Good Contrast Ink colors: light blue, teal, light green, yellow, pink, grey, white(only an ink color on yellow material. Doesn’t cost extra on white material)

Bad:

• Pink on yellow material
• Light green on yellow material
• Purple on yellow material
• Navy Blue on Black inks on any material
• Purple on Black inks on any material
• Forest green on black inks
• Light blue as primary ink color (supposed to be a contrast color)

Yard sign advertising Race for the Cure

The holiday season is also known as the season of giving; however shouldn’t it always be the season of giving? Charities do great things for so many organizations and without them a lot of great programs would not exist without them. In order for these charities to raise money they most likely throw wonderful donation events that the public can be a part of. Throwing these events can be costly to the organization and it can be hard to advertise for these events if the marketing budget is not very large. Well our company can help you get information out about your event, and within your budget!

Vinyl Banners

Our vinyl banners with unique custom designs can grab anyone’s attention. You can hang the banners around the venue you are having the event at and also at your charities location. With our vinyl banners being custom designed you can make any occasion the talked about event happening in your community. This is just one inexpensive idea and there are so many other ways to capture people’s attention too.

Yard Signs

Grab multiple people’s interest while they are stopped at a light with creative yard signs. They are easy on the pocket and a great way to get information out to a ton of people in your area; especially if placed in the proper location. Yard signs might seem like an out of date idea but people do pay attention to them. With charities having a smaller budget than most other businesses it’s a cost effective way to get information to the masses.

Post Cards

Most do not think of post cards as a new way to advertise, however they have turned into the new flyers of our time. With post cards being smaller than a sheet of paper it is easy to grab and place into a pocket or a bag. These post cards are sleek and professional looking and many places will gladly let you leave them at their checkout counter. With a great custom design you are sure to grab consumer’s attention while they are at the counter. A lot of people if interested will often grab a few more and even pass them out to their friends.

These are just a few examples on how to get information about your charity events out to the community. These ideas are also useful and inexpensive, which in this economy everyone could benefit from. One can only hope to see more banners, yard signs, and post cards about charity events.