Yard Sign Marketing Strategies for Small Business Owners – SuperCheapSigns.com Blog

Astute readers will recognize a slight variation on Dale Carnegie’s mega-blockbuster, “How to Win Friends and Influence People.” Considered one of the world’s first self-help books, it’s also a classic treatise on how to create a thriving business.

In the workplace, everyone from the CEO on down would do well to take Carnegie’s message to heart. No business can survive — or thrive — for long, if it ignores its key component: customers.

Following are four simple steps you can implement to ensure that your customers know they’re needed, feel well cared for, and are delighted to be associated with your business:

1. Take a tip from Hallmark. The greeting card giant’s motto is, “When you care enough to send the very best.” Treat your staff as the treasured resource they are: greet them with pleasure each morning, address them with respect, listen to their ideas and requests. They’re your customer’s first point of contact, and they’ll model your behavior when dealing with the public.
2. Get personal. Do you know your customers as individuals? Do you recognize the regulars on sight, and call them by name? Such seemingly mundane actions make a huge impact. Consider: it’s one thing to receive a birthday card from Aunt Betty; quite a thrill to get one from the boutique where you shop, signed by the entire staff. Or a handwritten note included in a package you ordered.
3. Acknowledge them. In the same vein, you can trumpet your customer support via a bandit sign that reads, “Super summer sale honors the world’s best customers!” Or place this information on a yard sign: “You’re the reason we’re #1!” You might even create a vinyl banner for milestone events, such as a customer’s 10th year with your business. Will this kind of appreciation help boost sales? You bet!
4. Do your best to say yes. Whenever possible, take a leaf from retailer Marshall Field, who said, “Give the lady what she wants.” As long as it’s legal, accommodate special requests whenever possible.

Advertising your home services company can be tricky. With so many unique ways to advertise how do you make sure that your company is going to stand out from your competitors? Here are some great and inexpensive ways to make sure you stand out from the rest.

Car Magnets
These car magnets are a great way to advertise while you are working on a home. If you are doing lawn work people can drive by and see the great work your doing and get your information easily off the side of your work truck. Because they are magnetic car signs it is easy to remove from your vehicle if you need to make changes.

Door Hangers
These door hangers are a great way to inform entire neighborhoods that your company does lawn work in the area. On these door hangers there are plenty of room to put all the information your customer would need. Also a great way to ensure that you will get a call from new customers is to advertise that first time customers will get a 5% discount. After doing a great job of taking care of them they are sure to recommend you to a friend.

All these options are great and inexpensive. With custom designs and creations for both of these products you can easily make sure your stand out from your competitors. It will also be helping your company stay in line with your advertising budget. Advertising while you work, works every time.

Have your ever walked by a yard sign and completely ignored it because you couldn’t read what it said? All of us have done it, and you think to yourself, “Why even have the sign up?” Unfortunately the reason you are unable to read the signs is simply because the color combination is just not a match made in heaven. Even though the rainbow is beautiful and has all the colors under the sun, one should not think their sign should appear as a rainbow.  Below we have color combinations that will make your customers stop and read and others that will have them just walking on past.

Good:

• Blue and yellow on white material
• Red and blue ink together
• One single ink color on white material
• Good Primary Ink colors: Navy Blue, Blue, Forest Green, Green, Burn Orange, Orange, Red, Maroon, Purple, Brown, Black
• Good Contrast Ink colors: light blue, teal, light green, yellow, pink, grey, white(only an ink color on yellow material. Doesn’t cost extra on white material)

Bad:

• Pink on yellow material
• Light green on yellow material
• Purple on yellow material
• Navy Blue on Black inks on any material
• Purple on Black inks on any material
• Forest green on black inks
• Light blue as primary ink color (supposed to be a contrast color)