If your company is like most, your web site is one of the best sources of information you have for your customers. Many people like to put their web addresses or domain names on yard signs.

That’s a great idea…however, when your domain is www.giganticdomainnamethatnoonecouldpossiblyremember.com…well, not so good.

First of all, on a sign, long domain names will only fit if you put them in small type, so readability takes a hit. Someone driving by won’t be able to read and/or remember your web site address. Plus, people usually can’t write down an entire domain name while they’re driving.

The answer, a shortcut domain name – a new domain that is shorter, but will point to your web site automatically.

With prices starting at $8.95 a year, you can go to a domain seller (godaddy.com, netsol.com, register.com) to research and buy a shorter domain that will direct people to your web site.  Most domain sellers offer domain redirection as a free service so any time someone enters the new short web site name on the sign, they automatically go to the company’s web site, instead.

For example, shortcut urls can direct the sign domain name bthomes.com to www.bonnietylerrealestate.com. It’s a very simple and inexpensive way to improve the reach of your custom yard signs.

This entry was posted on Monday, August 14th, 2006 at 10:53 am and is filed under Sign How-Tos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

If your company is like most, your web site is one of the best sources of information you have for your customers. Many people like to put their web addresses or domain names on yard signs.

That’s a great idea…however, when your domain is www.giganticdomainnamethatnoonecouldpossiblyremember.com…well, not so good.

First of all, on a sign, long domain names will only fit if you put them in small type, so readability takes a hit. Someone driving by won’t be able to read and/or remember your web site address. Plus, people usually can’t write down an entire domain name while they’re driving.

The answer, a shortcut domain name – a new domain that is shorter, but will point to your web site automatically.

With prices starting at $8.95 a year, you can go to a domain seller (godaddy.com, netsol.com, register.com) to research and buy a shorter domain that will direct people to your web site.  Most domain sellers offer domain redirection as a free service so any time someone enters the new short web site name on the sign, they automatically go to the company’s web site, instead.

For example, shortcut urls can direct the sign domain name bthomes.com to www.bonnietylerrealestate.com. It’s a very simple and inexpensive way to improve the reach of your custom yard signs.

This entry was posted on Monday, August 14th, 2006 at 10:53 am and is filed under Sign How-Tos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.